Conduct research on McDonald's' current Happy Meal experience and identify areas for improvement. Research the Happy Meal's history and understand its cultural impact. Conceptualize a new theme for the Happy Meal and identify a target audience. Design and construct a new Happy Meal experience that addresses the identified areas for improvement and aligns with the new theme.
The ObjectiveDevelop a comprehensive design for the new Happy Meal experience that incorporates research, conceptualization, content, and design elements. Present the final design comprehensively, demonstrating the design process and improving the customer experience.
THE APPROACH
Experience Packaging Design
The Happy Meal Box
Experience Packaging Design
The Burger Box
Experience Packaging Design
The Fry Box
Experience Packaging Design
The Toy Package
Experience Packaging Design