THE OBJECTIVESee what your visual “concepting skills” are all about and to get into the habit of thinking from head to hand and not on the computer to determine a blueprint for your final designed magazine ad.
THE APPROACHThis challenge involves using a creative brief to develop your ideas and designs. The brands will vary depending on your creative brief. Keeping in mind how creativity is supported by research, audience insight, and strategy. The full page, four-color ad will be running in a magazine.
